Senior Associate, Design- Communications

Role Overview 

We are seeking a creative and digitally fluent Senior Associate – Visual Communications to join our Communications team. This role goes beyond traditional graphic design and focuses on creating cohesive visual outputs across print, digital, and light-motion formats.

The ideal candidate should be able to design high-quality reports and campaign materials while also creating digital-first social content and basic motion assets. This role does not involve leading video shoots or long-form film editing but requires comfort with short-form visual storytelling.

The position reports to the Lead – Design, Communications and will work closely with program and State teams to build effective, high-impact visual communication outputs.

Key Responsibilities:

• Understand Pratham’s programs and goals to create visuals aligned with organisational strategy and audience.
• Design creative assets across formats including videos, brochures, presentations, infographics, social media posts, campaign toolkits, and donor materials.
• Develop digital-first content such as carousels, reels, short form videos, graphics, short-form visual storytelling formats, and platform-specific creatives.
• Create light motion graphics and simple animated explainers where required.
• Support short-format video edits (text overlays, subtitles, basic transitions).
• Ensure strong visual consistency across platforms in line with brand guidelines.
• Prepare final artwork for print and coordinate with vendors as required.
• Support website visual updates including banners, layout visuals, and campaign pages.
• Contribute to campaign ideation and content planning discussions.
• Stay updated with design trends, emerging formats, and evolving digital storytelling practices.

An Ideal Candidate will: 

• Bachelor’s degree or diploma in Graphic Design, Visual Communication, or a related field.
• 2-4 years of relevant experience in design or visual communications.
• Strong proficiency in Adobe Creative Suite (Premier Pro, Photoshop, Illustrator, InDesign).
• Working knowledge of After Effects or similar tools for light motion graphics.
• Familiarity with Canva and social-first design formats.
• Basic video editing capability (e.g., Premiere Pro or similar) for short-form edits.
• Strong understanding of typography, layout, color theory, and visual hierarchy.
• Ability to manage multiple projects and meet deadlines.
• Strong attention to detail and collaborative mindset.

Preferred (Good to Have)

• Illustration skills.
• Experience in digital campaign design.
• Familiarity with website CMS platforms (e.g., WordPress).
• Awareness of social media visual trends and storytelling formats.
• Familiarity with AI-enabled design tools and evolving creative workflows.
• Experience in the education or social impact sector.

Other Details 

Location – New Delhi, Work from Office